At Explore Whitsundays, we appreciate that the reef is an irreplaceable global icon. As an eco-tourism operator whose livelihood depends on promoting and supporting sustainable natural resource management, we understand the importance of educating visitors.
We are proud to be working closely with environmental and community groups including:
- Eco-Tourism Australia
- Eye on the Reef
- Reef Education Program
- Reef Ecologic
- Reef Catchments
- Tangaroa Blue Foundation
Participating in these programs will enable us to develop and deliver a wide range of educational content, which will support our existing educational resources. This content will engage students, visitors, and the broader tourism industry.
For many, this will be the first time they have actively participated as citizen scientists in a coral health study. Our content will be focused on their involvement and commitment to promoting environmental sustainability.
Content will add to visitors’ understanding of the reef, enabling them to be more informed and to actively promote factual information through their networks.
Our role in delivering this content is to inspire people to change their minds and their approach to the issues surrounding the reef’s health. Many formats will be used in the process. These include our website, social media, brochures, webinars, and newsletter content.
Making this content easy to share will empower our audience to spread the message further, enshrining the values of the reef.
Success will be measured by the number of people who, after their experience, think and act differently. Are more confident raising the reef health issues both privately with family and friends and through social media and other digital forums.